1. Consent and lawful basis
Send messages only to people for whom you have an appropriate lawful basis and, where required, valid opt-in. Keep evidence of the source and date of consent.
2. Prohibited use
- spam, unlawfully purchased or harvested lists;
- phishing, fraud, impersonation or misleading content;
- illegal, abusive, discriminatory content or content infringing third-party rights;
- circumvention of limits, security controls or Meta/WhatsApp and other integrated-provider policies.
3. Opt-out
Unsubscribe or objection requests must be honoured promptly. Where channels provide their own opt-out mechanisms, clients must use them and must not re-import opted-out contacts without a new lawful basis.
4. Enforcement
We may investigate unusual complaint/failure rates and may temporarily limit sending, request consent evidence or suspend accounts in cases of risk, abuse or repeated violations.